Use this Twitter exercise before introducing or pitching your new product, service or idea.
Therefore, you do not have the luxury of waiting until the end of the show to mention your web site, your campaign, your new product, your toll-free number or your book.
R. 101: Buy the url for your new product.
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Or your innovative new product that is due out in three months is suddenly beaten to the finish by someone else.
All you have to do to throw your hat into the ring is to leave a comment in this post listing your favorite new product introduced in the past few days.
In the process of getting your work done, did you stumble upon a new product or service that your company could capitalize on?
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This is your rollout of the new product offerings, business model updates, and process changes to map to the new understanding of the customer buying process.
Certainly not the the first solution for streaming HD programming around your house, a new product called the AircordAV promises to dumb down the whole process into what would appear to be a 5-minute-install, and supports that sweet 1, 080p resolution to boot.
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That opens an opportunity to introduce your product to a new audience?
Apple, in contrast to Samsung, does not believe that a new product will change your life.
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Is there a new product or service your company can offer that would be in essence a game-changer?
"Imagine what it will do for a company to be able to shorten the time it takes your sales force to understand a new product, " he says.
Imagine how powerful it would be to combine what your customers are saying about a new product release on Twitter, with the support cases being logged on that product and any defects logged in an engineering database, and then feed that information back into engineering, marketing and sales.
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Not only will they be thankful to have a cool boss, you will get some free publicity every time they tag themselves at your office, bragging about the cool new product they are building for you.
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In your firm, when you come up with an idea for a new product line or service, or some other project that you think has great potential and want your company to invest in, what does management want to see?
But you should always be able to draw out new and creative ideas to improve your product.
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When you come up with a new product or service that transforms your industry, competitors have to play by your rules.
Only with a direct digital customer relationship can you learn from the customer in real-time, rapidly expand your total product experience, and easily offer new benefits to your customer.
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Indeed, Google has even launched a new search product called Search Plus Your World (SPYW), perhaps the company's most " radical" move in its history, which determines search results according to social rather than algorithmic criteria.
Every time you come out with an upgrade or new product, you can depend on your customers to buy again.
Offering add-ons is a way to do this or redoing your old product so that people will want the new version is another (think any computer brand).
If you want to achieve a business objective, after all, be it launching a new product or reducing the cost of your company health plan, you need to incentivize your managers, employees, and suppliers to help you succeed.
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If you can fill a need for a new service or product, you will improve your lot and live the American Dream.
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Imagine, then, how much they're drooling over a new electronic product that lets them spy on your car's engine to know when something's wrong.
If your purchasing of the product were the lead story in the New York Times, what would the headline say?
During a new business pitch you can share a story about how your product helped a client increase sales despite the economic downturn, helping your prospects see themselves succeeding as they use your product.
It may not seem fair to have your entire career tarnished by a tweet, but if that tweet causes a negative PR hurricane to slam into your company after hinting at potentially covert information about an incredibly important new product, yes, it is enough to get you fired.
And if it's true, then so much the better--because if you can pitch a new product as Jobs does, no one should get in your way.
In my research, I've also found that fewer than 20% of nascent business owners intend to introduce a new product or service, and a simple desire to be your own boss is as frequent a motivation as a new business idea. (I'll leave the policy implications of subsidizing the nonpecuniary aspects of business ownership for another discussion.) Broad-based programs lump all of these very different businesses together.
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