They are on a mission to spread the word about Apple products because they truly believe in their heartsand their minds that your world will be better because of the work that they do.
It argues that the way to win heartsandminds is to emphasise universal values: explain your policies, of course, but stress that America strives for values which everyone shares.
So, perhaps, we need to continue to amplify this need to improve HR capabilities of your organization to bring them up to the issues 21st century, in the heartsandminds of business leaders.