Using Google Apps, you can also create email addresses for you and your team that end in your domain name.
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Run a blog within your domain name, and post multiple times weekly.
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Perhaps all of that money you just spent buying your domain name from some identity speculator will come to naught because soon maybe nobody will care what your domain name is.
So as you belatedly launch your Internet strategy and frustratingly find that your preferred domain name is not available, don't despair.
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We know that an ever-increasing number of employers are researching job applicants online, and owning your own website with your name in the domain gives you a great shot at showing up when someone searches for you.
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One way is to lease or rent the domain name until your startup has enough capital to purchase it.
You can initially advertise the availability of IPv6 at a special test domain name for your Web server, say www.v6.company.example.
Each deal is different depending on the domain name brand, your team, your stage and resources, the market opportunity, and personal objectives.
Worst of all, the DNS (Domain Name Server) computers used by your ISP can be overwhelmed as they try to translate the names of all the websites subscribers want to visit (say, www.economist.com) into their actual internet addresses (216.35.68.215).
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My recommendation is to start your company with a free or very low-cost domain name, with a strong preference for dot-com.
That means that the domain name will grow in value as it works for your company.
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TweakDUN: Improve the speed of your dial-up connection by adjusting the Windows 95 MTU. TweakDUN also lets you create and edit a host file, which can dramatically speed up Web browsing: Instead of contacting a domain name server to look up every IP address, your browser will cache them on your hard drive.
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