"This could mean buying a virtual gift for a potential love interest, buying a power-up to defeat your old classmate in a friendly competition, or buying a nice accessory for your virtual home, " Smith said.

CNN: In virtual world, China consumers best the U.S.

Sure, we've seen the inevitable backlash as Facebook has grown to include everyone from your grandmother to that third-grade classmate you never really wanted to hear from again.

CNN: Why I won't be quitting Facebook

We need you to talk to everyone you know -- your friends, your neighbors, that nephew you haven't seen in a while, that high school classmate you stopped speaking to -- find them. (Applause.) Tell them what's at stake.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event