Do you sink your advertising dollars into a positive campaign or get dirty with your ads?
But no matter how amazing an ad pitchman you are, the financial survival of any for-profit magazine comes down to some ruthless math: you must get top-dollar for your ads or your publication will perish.
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Search engines (and, probably URL shorteners and anyone with a search box) are required to drop your links from their results, ad networks stop serving you (or your ads), and your payment provider stops working with you.
So now we have two reasons to put your store on Facebook: to make it easy for 600 million shoppers to find you and because you can tell exactly what your ads on Facebook are worth to you in real U.S. dollars.
For example, you may be able to customize your ad unit based on your audience, ensure that your ads are only shown to people who have not installed your app on iOS or Android devices, and allow people to start installing your app without leaving Facebook.
Some have likened it to be no more invasive than (already invasive) Facebook ads, which draw information from your profile to create ads based around your interests.
If you are known as a quality content provider, customers are more likely to click on your brand ads later.
With hands-free setup (they set up a mobile web app, custom video and branded micro-site for you) and ongoing management of your Google Mobile and YouTube Channel, you can sit back and reap the rewards of your mobile ads and video pitches.
This sounds particularly worrying to me because your family and friends might be targeted with ads using your photos or face, without making it clear that Instagram is pushing the ads and not you.
Basically, the changes were made so Instagram can find ways to increase ad revenue without spoiling the UX with banner ads, but the service still retains the rights to use your information in ads -- and yes, even users under 18 are included.
ENGADGET: Instagram responds to user concerns, adjusts new Terms of Service to allay fears
But to find out if your 20 million ads are working is the hard part.
"For Your Consideration" ads blanket Variety and The Hollywood Reporter, and mailboxes fill with packages, each vying for attention.
For descriptions of the outfit's original shows -- and how it'd like to catch your attention with ads -- hit the jump for the full press release.
You also can't charge for your magazines or sell ads in them, though any ads embedded in the content you include would travel with that content into your magazine.
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But if your plan is to start travel-blogging to earn money, either by selling ads on your blog or by using your blog as a platform for selling your travel books or photography, then WordPress has the best tools.
"Putting ads there is exactly the same as putting ads into your newsfeed, " she explained.
No, not just being provided to advertisers so that they can tailor ads to your interest more closely.
Rumors are strong that Facebook intends to bring video ads to your news feed in the first half of 2013.
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If widget-based ads are your thing, you might want to hold off until the big manufacturer roll-out next year, or you could always consider that Google option.
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Have you closed your account because the ads bother you?
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Any mobile ads caught your attention recently?
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They're your friends' posts being repurposed as ads and placed straight into the sponsored section of your Facebook page.
Unlike the other sites, you can store your content on your own server (for free), which means you can easily have your own URL, and the only person who controls your data is yourself no one can post ads on it or republish it without your permission.
Dozens of yard signs on every block, billboards asking for your vote, and TV ads spinning the issues and ragging on candidates.
Last summer, when it seemed that the ads about turning your paper IRA into a solid gold IRA hit a fever pitch, gold began to go vertical.
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If your business model is putting ads in a stream, the last thing they want you to be able to do is to slice and dice and filter your stream.
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Unlike some Web-based phenoms, the location check-in service Foursquare has an obvious potential business model: local ads based on your geographic location, perhaps coupled with inferred interests from your previous check-ins.
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On the registration page, you supply the link to your AdWords account and permission to access it, and in about a minute, the tool analyzes your data and runs a report comparing your behavior (such as, do you have multiple text ads running) and results to that of others in your spending bracket.
This research confirms that the quality of your marketing (website, e-mails, local ads, etc.) all combine to communicate the quality of your product or service to your target audience.
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