Vizio has thought about how it could "provide the best that's out there to your typical Wal-Mart shopper, " he said.
Selling a big chunk of your wares through Wal-Mart's enormous distribution system can be a boon if the company likes what you have, but it also has the market power to inflict a lot of damage by shifting your shelf space or dropping you altogether.
If playing on the PGA Tour is like having your product stocked at Wal-Mart, competing on the Nationwide is like selling through a regional supermarket chain.
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"Wal-Mart can be your best customer and your most difficult one at once, " says Walter Todd, a money manager at Greenwood Capital Management.
Future historians almost always reject this kind of excuse-making, and I suspect that this will happen with Wal-Mart, despite your claims to its innocence.
Even if you look at a Facebook ad for Wal-Mart or Samsung several on your phone, it will still count as one paid impression.
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You may purchase one at Wal-Mart or Cabelas, along with your diapers or fishing bait.
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But it is hard to send your child to college if you work at Wal-Mart, and harder if you are jobless.
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"Traditionally, when you went to Wal-Mart, the exercise was to hold your nose for about 45 seconds while you ran around and got what you needed, " Husson says.
Wal-mart might kick back prices past what your business can bear, but small businesses can build customer loyalty by reaching out to community groups and hosting special events.
Just as challenging, Della Rocca notes, is the fact that despite the long hours, your game might never make it onto the shelves of Wal-Mart Stores or GameStop.
The danger is that your brand will lose its vibrancy in its association with Wal-Mart and that you will not have enough cash to innovate and improve the product.
By listing some of Wal-Mart's ever-multiplying faults, you have at least performed two valuable services: reminding those of us with a conscience why we never shop there and reminding your non-American readers that America's growing discontent with Wal-Mart indicates that they are not quite the ravenous consumer zombies of popular belief.
Say you retire from Wal-Mart with 30, 000 shares of the company, representing half your net worth.
Work at your current job until you drop dead or look forward to a second career as a Wal-Mart greeter.
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It wants to stock your brand to build traffic to its stores, but it really wants the consumer to buy Wal-Mart's private-label products once they get there, because they are far more profitable for the retailer.
You start with Wal-Mart (49, WMT) and Federated Department Stores (56, FD), and work your way down to Costco (81, COST) and Tiffany (97, TIF).
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