Gregory said young children in the area are often introduced to guns at an early age.

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Working with a group of young digital filmmakers in company-owned production studios, Gregory finds it easier to kick around ideas that would never fly at a bigger company.

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"Wicked, " based on Gregory Maguire's cult novel, tells the story of two young witches-to-be, one a green brooder who will be the Wicked Witch of the West and the other blond and bubbly, who will be Glinda the Good Witch.

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The image bears a remarkable likeness to Gregory Crewdsen's "Untitled (Snowy Valley), " also from 2006, wherein another young woman in a winter coat stands entranced before a snowbound house.

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Gregory has gone from cutting seven-figure deals with Old Spice body spray and Pontiac (chasing a young male demographic) to finding high-minded spa and luxury advertisers (targeting the rich and famous).

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