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The luxury brands benefit through the ideas generated from young consumers, particularly through the use of technology, and they gain a better understanding of what young consumer expect from a luxury brand.
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They have plenty of time (again, unlike young men) to read consumer magazines and watch television.
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The consumer Internet is too young for anyone to be certain that portals may be any more than a passing fashion.
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"We've used our expertise to create a high-quality e-book with today's on-the-go consumer in mind, " said Young Bae, director of display marketing, Samsung Information Technology Division.
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She generates tabloid buzz with her personal life--former alleged flames include Dallas Cowboys star Tony Romo and Gossip Girl actor Chace Crawford--but avoids the personal meltdowns that afflict other young female celebrities, making her an ideal pitchwoman for consumer products companies.
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Most Britons, especially the young, probably think of Japan in terms of karaoke, consumer electronics and well-run car factories.
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Ernst and Young sees slowing exports ahead with another 1 percent contraction in consumer spending in 2013 with a bounce not taking hold until 2014.
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The clothing retailer, which has seen trends increase in the U.S. in recent years with its unique clothing lines aimed at young adults, has been especially resilient to a downturn in consumer spending.
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Advertisers and marketers see the young as most open to new fashion and change, and as prime consumer targets.
FORBES: The Longevity Economy: From The Elderly, A New Source Of Economic Growth
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And in our Asian Crisis studies, there is a strong link between consumer preferences and economic problems - in a recession, you think back to when you were young.
CNN: PRETTY IN PINK SLUMP
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Weak consumer confidence and depreciating home values have affected prospective home buyers of all ages, encouraging many people including young adults to wait to buy.
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