"Many in this chamber understand that America must not fail in Iraq, because you understand that the consequences of failure would be grievous and far reaching, " he said.

CNN: Bush: Give new Iraq strategy 'a chance'

Research shows that even the most timid, prevention-minded person among us will gladly take a risk, once you help him understand why it would be a greater risk not to.

FORBES: Getting Your Boss, Colleagues, or Clients to Embrace Risk

Back then, the locals could not begin to understand why would ever scale a mountain unless you had lost a goat up one.

BBC: Finding 'friluftsliv' in Norway

And so, my advice to a gentleman like this would be to be cautious, to diversify and not to buy anything that you don't understand.

NPR: Listeners' Money Questions Answered

But everyone would understand that you would have to take into account the massive oil field, and not just the restaurant cashflows, when trying to ascertain the riskiness of the debt.

FORBES: How Fiat Money Relates To The Government's Cash Flow Statement