"You're not allowing yourself to win, thus you start to focus on things that can hurt you, " he says.

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If you want a big brand win you need to be honest with yourself: Are you trying to excite America about your new and (slightly) improved, this-time-we-really-mean-it-new widget?

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It's a difficult situation to get into when you're expected to come and win by a reasonable number of points and you find yourself down at half-time.

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This is a game and you win by finding that hated behavior in yourself.

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It helps to be aggressive but realistic when looking at what you can accomplish so you set yourself and others up to win.

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You can't allow yourself to start the championship without thinking you're going to win.

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If you win your own games, then you give yourself a chance of silverware.

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To win, you have to have an inner arrogance to propel yourself above mediocrity and past your peers.

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Do whatever works for you to stage your field of vision and set yourself up to win.

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You can comfort yourself that in NBA history no team has ever clawed back from 0-3 to win a seven-game series.

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