Okay, so perhaps I took some liberties with what he said exactly but, any way you want to look at it, it is a very powerful statement and one that I believe applies to ALL brands.

FORBES: Mobile Marketing Too Large For Brands To Ignore

Just take a look at this if you want to see an example of that very fundamental change of heart - albeit in relation to Scotland - and if you want to understand, partly at least, what might be behind it.

BBC: Enthusiasm trickling down on devolution in Wales

Just watch out if your arms and legs tend to bulk up easily (mine do so I am careful about how I integrate rowing into my fitness workouts) because rowing might very quickly cause you to develop hulk-like muscles (not the look I like or want for myself).

FORBES: Whip Your Body In Shape With Inspiration From Sports Videos

BGR's lined up a handful of very believable rumors for Big Red today -- and if you're an Android fan, you're going to want to pay very close attention (heck, even if you're not, you should probably take a look).

ENGADGET: Verizon rumors: LTE, Android 3.0 tablets, a Droid Pro, and more