The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.
Should any of you want to join along with Piccard and Borschberg as they fly across the country, you can hit the Solar Impulse Across America website to see a livestream from the cockpit, along with real-time altitude, air speed and battery status of the aircraft.