The headlines screams scandal, but it was a bit of the same old, same old in a sport where the saying goes if you're not cheating, you're not trying.

NPR: Cheating Scandal Mars NASCAR's New Season

The real message that we need to send to athletes is that if you get caught cheating, you're going to go to jail.

NPR: Disgraced Marion Jones Sentenced to Six Months

Then, he advises telling the child you're disappointed, cheating is unacceptable, and it mustn't happen again.

WSJ: By SUE SHELLENBARGER

And if the cheating leads to divorce, you're really in trouble.

FORBES: Careers And Marriage

And I think until that day comes - that a Nike or whatever says no, you cheat, we will take away ever cent - I think we're going to continue to see cheating, unfortunately.

NPR: Landis Fired from Team, Faces Tour Title Loss