But it can't give you the only essential one: desire.

ECONOMIST: Business-school entrepreneurs: In the beginning | The

The Big Picture Library is the brainchild of two chaps called Jack and Matt, whose one burning desire is to give you a decent way to display your albums online.

BBC: The Big Picture Library

You need a new approach, one that we have reduced to a short hand: Figure out what you desire, and then A ct, L earn (from that action), and B uild (off that learning) and R epeat (the process) as necessary.

FORBES: How To Turn Obstacles Into Assets In The Real World

You will do this for one noble reason--the desire to bring a smidgen of your own special star quality to your friends' and family's otherwise humdrum lives--and for many practical ones.

FORBES: It's a beautiful thing for the holidays.

Win Sheffield, 55, a coach for the last seven years with the career counseling firm The Five O'Clock Club, says a lot of job seekers forget that one of the most crucial parts of interviewing is convincing the hiring manager that you truly desire the job.

FORBES: Magazine Article

Win Sheffield, 56, a coach for the last seven years with the career counseling firm The Five O'Clock Club, says a lot of job seekers forget that one of the most crucial parts of interviewing is convincing the hiring manager that you truly desire the job.

FORBES: Magazine Article