You need to analyze customers in terms of driving both your top and bottom line (profit driven volume).
But to do that you need to have something that customers can engage with.
Or, do you need your technology to help you keep in touch with your customers so you can be responsive to needs they identify?
Today's marketing clutter and connected environment means you need to get creative and engage customers interactively, so as to get yourself in their faces right at the matches, preferably with something new.
The way you need to think about it is what is the experience your customers are left with when you take the name away?
Don't go dark when customers and consumers need you because they need you as much as you need them.
You need to be able to make your customers feel special by engaging with every one of them on a personal level on a daily basis.
FORBES: Delivering Happiness: Why At Zappos It's Your Birthday Every Day
It is at these times when your customers need to hear from you fast.
FORBES: 5 Tips for CIOs: Plan for Hurricanes, Hackers and Aliens?
You need people that can switch from meeting with customers, to balancing the books, to sweeping the floor without blinking.
FORBES: When to Hire Generalists vs. Specialists: Lessons from the Fab Five
In order to get customers talking about your company, you need to give them something to talk about.
FORBES: Why Free Is Like Magic: The ROI Of Surprising Your Customers
La Rotonda: You also need to have the analytics to know what customers are talking about in social media in real time, and react to that in real time.
FORBES: What Startup Buyout Frenzy Says About Social Media's Future
You need a model that builds confidence and trust with your customers and keeps them coming back day after day, year after year.
Your online reputation is more important than ever, and as a business, you need to be on the same level as your core customers, engaging with them where they feel most comfortable.
You need to understand and capitalize on the decisive moments of empowered customers now-or-never.
You need to hold yourself to a high standard that is defined by customers.
You need to have established interactivity, visibility, and credibility with your customers.
The European Union has deliberately set it up so that in order to service customers right across the 27 countries of the union, you only need to have one company in one country within the 27.
Both the HDTV and the STB will have stretch modes so you need to double check both of them, since many installers leave them on so customers don't call and complain about black bars.
ENGADGET: How to make sure you are watching the Super Bowl in HD HD
You apparently need special clearance from Verizon in order to do this, perhaps to help customers anticipate the eye-popping data charges that would certainly come out of turning a smartphone into a WiFi hub while roaming.
FORBES: Epic Business Tools Review Part 2: In Which I Kill Time in Brussels and Fly on TAROM
You need tools within the solution to help you determine whether the vendors interacting with your customers are able to interact with your customers in ways that are consistent with your brand (and, more importantly, are committed to interacting with them in that manner).
You also need to ask a lot of questions and put yourself in the position of your customers.
You need processes and procedures with your vendors that ensure that they know how to interact with customers in ways that are consistent with your brand.
If you want to be a successful entrepreneur, then you only need to do one thing: Invent, develop, and market a product or service that customers really need or want.
And, you need tools that can empower the customer-facing agents to act on your behalf when interacting with your customers.
You need to gather your business' data at every step of the way and in every interaction with your customers.
"We are out there to help customers and they want cash -- debit cards aren't working everywhere, some places you need cash, " Hassell said.
Mr. McBride says that for customers who feel they need a backup, transfer plans are best since the fees are cheaper and you are covered in an emergency.
应用推荐