This means that not only must you think about how to do that strategically, but how it must happen tactically.

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You begin to see how valuable creativity is and that you must think differently not only to win, but to see the biggest opportunity.

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However, you are right in saying that firms must think hard about how to make work more family-friendly.

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You read about this kind of thing, and think that it must be the student who hasn't performed well.

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You would think that good listening would be one of the easiest to achieve of the must-have selling traits.

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"You hear these horror stories in the press that a particular church must close - but I think it's axiomatic that if a church must close, it mustn't close, " he said.

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"There is a market for it in the UK but when you think about the amount that is being grown there is too much, it must be going somewhere else, " says Detective Inspector Bill Stupples from Merseyside Police.

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