Any share yougiveup today may be worth more tomorrow, says Didier Moretti, chief executive of Annuncio Software, a Mountain View, Calif. firm that automates Web marketing.
Buying a franchise usually requires a significant cash investment and you also giveup some independence, which may not jive with the reasons you decided to become your own boss in the first place.
That Genie can let you watch already recorded episodes right away and pull from any broadcasts its finds maygive it a leg up, but so far we haven't seen recommendation systems good enough to promote switching from one service to another.