Try a food coloring from a cooking store once, and you'll never go back.

NPR: Pursuit of the Perfect Christmas Cookie

You'll never go back to mere hamburgers again.

WSJ: Let Them Eat Fat: In Praise of Fatty Foods

Mr. BILL POTTER (Oreck Employee): You really never know what a company's going to do, or how far they'll go.

NPR: Vacuum Maker Oreck to Stay after Katrina

You can just see it clutching the top of the Wave Glider, in stormy water, like he'll never let go.

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