Unless you win in a sport like tennis, no one will know or care about you or your sport 6 months after the Olympics.

FORBES: 10 Rules for Olympic Athletes On Turning Gold Medals Into Real Gold

In tennis, whether you like it or not, the women are perceived as sexy and without the same power as the men, their long rallying can make for a more interesting game.

BBC: Here come the girls - Women's Rugby World Cup 2010

Timing and context is everything in sports, and changes to the game and rules and technology often render comparisons moot (how you compare between eras in a sport like tennis, for example, where players once used wooden spatulas compared with the carbon-fiber lightsabers they use now, is beyond me.) After a while, it becomes clear that these "greatest ever" debates are more about the provocations than the resolutions.

WSJ: Does Jordan Need to Be No. 1?

That means if you're playing tennis, he's going to be dressed like Jimmy Connors, or maybe even Rod Laver.

WSJ: Jason Gay: Can You Defeat Dad on Father's Day?

Nestled amid the egrets and herons that call Tampa Bay's vibrant estuary home, this hotel will have your trip constantly evolving as you visit nearby adventures, like winding nature trails, a wildlife haven, tennis courts and attractions like Busch Gardens and The Florida Aquarium.

BBC: Daily deal: Untamed adventures in Tampa Bay

For example, if want to open an athletic store, you need to decide if you will cater to runners, swimmers, golfers, tennis players or all of the above as well as if you will focus just on one segment like footwear or broaden to include apparel, equipment and more.

FORBES: Step 3 for a Successful Startup: The Importance of Market Research