You may have learned your lesson about having a large mortgage.

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One would think that Egyptian President Mohamed Morsi would have learned his lesson two weeks ago: Try not to bite the hand that you need to help feed your country.

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The media lesson to be learned is that you must get out in front of issues that can hurt your reputation before your enemies, opponents, and in the world of business, your competitors, frame the issue and you are left playing defense instead of offense.

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