You know, the usual calls by the hippies that the oil companies should invest in windmills and the like.

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Presently, there are two models in the works, a "combat variant" that just includes exoskeleton legs and attaches at the waist, much like Lockheed Martin's HULC, and the full-body "logistics variant" for lifting crates, missiles, bombs... you know, the usual.

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If you want to play several courses in a geographic region, which is the usual strategy, say the Ayrshire coast of Scotland, but you do not know which day is Ladies Day at Prestwick, suddenly your entire weekly itinerary can get thrown out of whack.

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Instead, its received fundings from emergency spending bills, which as you know don't receive as much scrutiny as the usual budget request.

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Of course not, not if you know to look at the bigger picture instead of the usual way fans and audiences think of films and finances in flawed ways.

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So when people start thinking about brand encounters that were once considered business as usual as momentous occasions, you know marketers have passed the tipping point.

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