You heard it here first: the next big name in fragrance is going to be Erox.

FORBES: The Sweet Smell Of Success For The Interwebs

Even if you heard it clearly, others in the room may have missed it.

FORBES: Eight Steps to an Impressive Off-the-Cuff Reply at Work

Unidentified Radio Announcer: If it's new, you heard it here first, 93.7 WBLK, K...

NPR: Nutrition, Business At Odds in U.S. School Cafeterias

Wild Thing started with a guitar riff that once you heard it was instantly recognisable.

BBC: Reg Presley of The Troggs dies aged 71

You heard it here first: 2013 will be the year of Tory Burch.

FORBES: Fashion Mogul Tory Burch Settles With Her Ex (And Gets A New High Profile Investor)

You heard it here first: 15 of the most powerful women in the world are women in tech.

FORBES: Where Are The Women In Tech? On The Forbes Most Powerful Women List

It's not what many senior Democrats are expecting (understandably), but if it happens, remember that you heard it here first.

CNN: Nader on the radar

First time you heard it, you probably thought the guy might be Japanese -- I don't know. (Laughter.) Italian?

WHITEHOUSE: Remarks by the President at a Campaign Event in Miami, FL

You heard it here first, folks: SuperSpeed USB is a reality.

ENGADGET: First USB 3.0 product gets certified, floodgates get closer to breaking

You heard it here first: Clodagh McKenna is coming your way!

FORBES: Meet Ireland's Rachael Ray -- and A Hot New Global Brand

Flatow: You heard it right from the mouth of Microsoft.

CNN: How Microsoft learned to stop worrying and love open Kinect

You heard it from the best source possible.

WHITEHOUSE: Press Briefing

You heard it here from an expert.

NPR: Listener Encourages Hugs And Violins

You heard it recently in New Orleans.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

You heard it here first, folks.

FORBES: Sexy News Anchors' Surprising Effect On Women

You heard it on the news?

WHITEHOUSE: First Lady Michelle Obama Q&A with Children

But I don't want to overplay it, because I think it also is a strategic move, because as you heard, it got a tremendously strong and positive response from the audience, Alex.

NPR: Democrats Feud; McCain Stews over 'Times' Piece

You guys heard it.

WHITEHOUSE: Remarks by the President at a Campaign Event -- Las Vegas, NV

And, despite what you've heard, it is quite unlikely that you'll be eaten by a bear.

CNN: How to avoid Olympics spoilers

You may have heard it can get cold in Minnesota in January, or for that matter in April.

WSJ: Review & Outlook: Minnesota's Snowbird Tax

But I have said this before, and I know, Iowa, you heard me say it: He cannot do this alone.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event

What was your impression of "Howl" when you heard Ginsberg read it?

NPR: Birth of the Beat Generation: 50 Years of 'Howl'

Faint praise, if ever you've heard it, but at least it doesn't force me to listen to the same Madonna song over and over.

ENGADGET: IRL: HTC 8X, Google Now and the iPod shuffle

May is Asian-American Heritage Month and, over the course of the month, you might have heard it said that Asian-Americans enjoy the highest income and level of educational attainment of any racial group in this country.

NPR: Asian-Americans: Smart, High-Incomes And ... Poor?

You've heard it's smart to accelerate deductions.

FORBES: Hoist By Your Own Petard

And when you first heard her story, did you believe it?

NPR: Have Women's Rights Evolved In Pakistan?

"(First, ) it's here and it's being deployed in small numbers but you may not have heard about it, " Singer said.

CNN: The future world of 'Call of Duty: Black Ops II'

Now, I'm going to go over this one more time, you've already heard it.

CNN: Transcript: Clinton speaks on patients' bill of rights

C. and Los Angeles, you would have heard about it.

FORBES: Tiny Titans

We've heard you can see it on TV somewhere.

ENGADGET: Alt-week 8.11.12: Robo-billies, quasicrystals and radioactive art