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"How many cockroaches do you have to find in a bowl of spaghetti" before you won't eat it? he asked.
CNN: SEPTEMBER 25
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"You have to look at a Super Bowl ad as more than just a commercial, " says John Baratta, president of Bridgestone 's consumer replacement tire division.
FORBES: Magazine Article
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We have no TV here, and unfortunately when you don't have a TV, your Super Bowl Sunday tends to be comatose.
NPR: Finding Fun on Super Bowl Sunday
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So as you can see, Super Bowl players actually have quite a lot in common with people in business.
FORBES: Why the Super Bowl is like the Business World.
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From Walsh's triumphal whoop, you might have thought he had just scored a touchdown in the Super Bowl.
FORBES: Wings of Desire
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You have to disguise it so the batsman thinks it's a quick one, and bowl it hard into the pitch.
BBC: Jonathan Agnew column
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If you've missed the fact that it's Super Bowl Sunday, well, you must have been away from your radio and TV for a long, long time.
NPR: Finding Fun on Super Bowl Sunday
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So as you watch the game, keep an eye peeled for those smart brands that have evolved their Super Bowl spots, employing a solid digital foundation to activate fan participation.
FORBES: Digital Offensive on Gameday