For many on The Street, you gotta be there, even if it feels a little dangerous right now.

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That means you gotta be profitable long-term to do that.

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You gotta be careful with the golden goose.

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You just gotta be patient.

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At this point, the beta's focus is pretty limited -- you've gotta be in the US and you need to be rocking a Nokia E65, N75, or N95.

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And if you're a telephone executive, that's gotta be kind of frustrating.

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Still, if you want character and complexity in your beer, you gotta have hops, and the hoppiness of beers can be approximately measured in International Bittering Units (IBUs).

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Besides, you gotta get the rubes in the tent, and at this stage the rubes are the early adopters (which may be redundant, but never mind) and early adopters want to see stuff sizzle.

FORBES: Richard Branson's 'Project': Not there yet