There are new books (and you can find a good study on Nielsen) observing that boomers are an untapped market.

FORBES: Why Older Workers Can't Be Ignored

Design a study that proves it is possible to cause a sneeze with touching under the nose with a feather and you will have a good design for an acupuncture study.

FORBES: Does NIH recommend acupuncture?

R. people, agree that playing fantasy football in the office can be good for you, according to a new study.

FORBES: Go Ahead And Play Fantasy Football At Work

If you never smoked, the study estimates that your chances were pretty good among the survey group: 70%.

FORBES: The Smoking Gun: Women Catch Up To Men On Lung Cancer Risk

In case our word isn't good enough for you, research firm Oliver Wyman has just completed a study which found that 85% of the 1, 000 global participants used their DVR to skip at least three-quarters of all commercials.

ENGADGET: Research affirms that DVR owners do indeed blaze by commercials