After all, ASUS needs to give you some reason to splurge on the top-shelf model, right?

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You have to give people a reason to stay, content to engage with.

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Now, you can't give me a good reason as to why Congress would not act on these items other than politics -- because these are traditionally ideas that Democrats and Republicans have supported.

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And the reason is, when you give a family farmer, or you give a construction worker, or you give a receptionist, or you give a nurse or a teacher a little bit more money in their pockets, what do they do?

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Give them a reason to leave you their email address (a free report, a discount, a newsletter) then keep reminding them that you exist and that you sell some good stuff.

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So while "social credit" is one reason people give -- you can display the Giving Circle on your blog, too -- another is the hope that it will inspire others to do the same.

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And we've already shown what we did in the auto industry, that even businesses that are troubled, if you go in there and you start harnessing American know-how and American ingenuity, and you give folks some support, that there is no reason why we can't be the single most efficient automakers in the world and significantly cut our dependence on foreign oil.

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It's not the great music repository of an Rdio, but it'll give you those hard-to-find tracks that, for whatever reason, haven't made their way to more mainstream services.

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Give them a reason to put up with the selfish artist in you.

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You see, the reason it was so difficult to find my Lance Armstrong is that most aneurysms give no symptoms, no warning, before they rupture.

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So it's cutting the price and saying if you're dissatisfied for any reason, you can return it - so long as you can get your kid to give it back.

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