You'll laugh, you'll get angry and you are likely to grip your controller a bit tighter as the tension mounts.

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And you further distance yourself from your own feelings, pushing them deeper inside, increasing the probability that you will get sick or angry again, alienating more people.

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"A lot of people think you have to get people angry to really move votes, " said political scientist Kerwin Swint, a professor at Kennesaw State University in Georgia who wrote a book that examines political humor in ads.

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Even at the risk of having your boss or client get angry with you?

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When you get an e-mail from Angry Birds, you find a promotion to download one of its specialty seasons apps.

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It makes you very angry that he can get away with it.

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"You can't go close to this and not get angry, " says Grove.

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You might feel angry and betrayed, but would it help to get angry at her?

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