You were at the age where you could fall in love with a girl over an expression, a gesture.

NEWYORKER: Miss Lora

Audiences--young and old, male and female--are turning to video games for something they can't get from TV, movies, or theater: You can build a city, fall in love, raise a family.

FORBES: Choice Bits

"A franchiser salesman will make you fall in love with the concept as if you were a customer, " says Michael J.

WSJ: So You Want In? How to Assess a Franchise Opportunity

If you fall in love with some water-sucking plants, limit them to a small area where they will have the biggest impact or you can enjoy them most.

CNN: X-rated yards save the environment

Most people fall in love with programming because of the ease with which you can jump from an idea to a tangible, working reification.

FORBES: Does Stripe Have Product Managers Or Do Engineers Manage The Products Themselves?

And after a long ride you have been through something profound with your bike, and you fall in love with it.

FORBES: Love into Money

Write a biotech or telecom business plan with enormous metrics, and analysts fall in love with you.

FORBES: Analyze This

To love the Fall is to love something that you can never explain, since there is rarely anything as coherent as a topic in a Fall song.

NEWYORKER: Plug and Play