And you know, sometimes youdosomething and it catches on and it's meaningful to people, and that's been incredibly rewarding for me over so many years.
Apple ( AAPL - news - people ) in an increasingly quality-oriented app world, not a browser world, then you have todosomethingto move up on the value scale, " says Doctor, adding: "It seems tome that part of Google's strategic thinking is that it is becoming a more quality-oriented news world.