When you dial a friend's number, his or her Facebook mug appears next to the call.

CNN: STORY HIGHLIGHTS

Modeled after the information and e-commerce transactions available on the Web, the latest in information technology starts with a telephone number that you'll be able to dial to reach a computer that hears and guides your requests and answers them using voice-recognition technology.

CNN: Graphic

In the middle is a long list of contacts (sucked in from BBM, Facebook, Twitter and Google Contacts, among others) that is searchable and, in the right tab is a simple dial pad in case you're one of the lucky few who can actually remember a phone number.

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