Delivering on our brand promise across the globe is no easy feat, especially if you consider the hundreds of touch points where you can make an impact and create a distinctive brand experience for your stakeholders.
And youcreate a situation -- movie analogies are popular these days -- youcreate a situation where you have real people who suffer -- in addition to the impact on your interest rates, whether you have a car loan, a mortgage, a student loan, a credit card -- interest rates go up.