Once youconvinceyourself that the company's research is productive and several blockbuster drugs are on their way, you just sit back and count new prescriptions every month.
In the meantime go over to Amazon and write a bad review of the BD-P1000 or join the rest of 'em bashing Blu-ray at the AVSForum and convinceyourself that you can make a difference.
So if watching your fantasies play out on TV doesn't quite scratch that itch, you can enact them yourself down at the range -- or get a concealed carry permit, and convinceyourself that the only reason you're not Jack Bauer is that the right opportunity hasn't yet presented itself.