For example, if youcan determine that someone is a highly qualified lead for another company because of the way they use your product, would that other company be happy to pay for this information?
Youcan pre-order it from Sparkfun or direct on the Makey Makey website where youcan learn more about theproduct, visit their forums (for ideas of how else you might use it with your young son or daughter), and just enjoy their fun photos and video.
Businesses are made of people as well and if you combine a product that people want to use with an inherently viral distribution mechanism, youcan break down the high walls that incumbent vendors have spent years building.