You can fool some of the people all of the time, and all of the people some of the time.
You can fail to engage the crowd, you can make a fool of yourself, you can attempt too little or too much and miss the mark.
Setting out first thing in the morning, especially on an autumn or winter day, when you might get some atmospheric fog on the water, you can almost fool yourself into feeling that you are journeying back into the past.
"You can't fool them, " says Saul Zaentz , producer of 1984's winner, Amadeus, and 1996's winner, The English Patient.
"You can't fool someone as easily anymore about an artwork, " says Joshua Baer, 44, who started the Baer Faxt six years ago.
There are, you know, in a normal political society, you can make forecasts and predictions and, you know, go on Sunday morning shows and make a fool of yourself, but sometimes you can be right because people talk and debate, and there's real politics.
You can empathize with a fool who can only imagine human relations in terms of what he is able materially to give.
Now you can brush up on your movie knowledge more easily before you make a fool out of yourself at parties, thanks to new info cards that are now being integrated into Google Play Movies.
ENGADGET: Google adds info cards to Play Movies, helps you become a trivia wizard
But things can only go wrong when you start to fool yourself.
"If you look at our ads you can almost put a comma at the end and say 'or else you're a fool if you don't choose this, ' " Verdi says.
You can tell Sony put time into refining this experience, essentially fool-proofing it for a wide swath of potential users.
ENGADGET: Sony Xperia Ion review: an Android handset with a split personality
You can also gain insights at such well-regarded sites as Motley Fool, Siliconinvestor.com and Ragingbull.com.
Shannon Zimmerman, chief analyst at The Motley Fool, urges investors to only own stocks that have business models you can understand.
While no one can provide a fool-proof way to always spot an opportunity, of course, there are some simple tests you can apply in order to increase your chances of success.
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