But all this only works if youarewired into the conversation, your customers know how to find the conversations, and they trust you to treat them as respected and valuable members of your community.
An experimental section of road where an external computer can take over your car if you wish (and are suitably wired up) is now open in California to test the idea.
And if you create content that includes genuinely new and interesting information, people will share it, because we are all hard-wired to teach and learn.