When markets are sexy, you might be tempted.

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The way I see it, if you are buying an OGD for the summer, there are a number of ways to go: sexy, floral, pastel or print (and sometimes a combination of at least two of these).

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If you look at cameras from Sony or Panasonic they are sexy, finely designed products.

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But that's to be expected because that's what's sexy, because that's what you know people are really talking about.

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And while not all start-ups have the ambience (or the budgets) of sexy tech companies, and not all are run by a visionary who will put you on the fast-track to Facebook-like stock options, many new businesses offer a unique opportunity to learn the ins and outs of building an organization from the ground up.

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