Whereas if youare engaged in a dialogue with a client targeton one of the platforms, youare more likely to get sentiment on the spot that likely will be shared with others.
There are multiple ways to achieve this, depending on how your target audience, you can drop a pixel in your email with your birthday party invitation, put it on your social networking page that your friends visit, or in the special case of your husband, directly drop the pixel on the computer he uses the most (given you have access).