Chinese are very pragmatic, and you have to sit down and hammer out what ethics mean in the Chinese context, and how to connect codes of behavior to a Chinese environment.

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For example, if you believe Chinese stocks are going to do well in 2013, you might include a China ETF on your growth list.

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Why should people be as enthusiastic about Chinese investment in the U.S. in energy as you are?

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Here is that secret first step: If you have no experience selling anything to Chinese people or organizations in actual China, admit that you do not know what you are doing.

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