Whether you have an elevator speech, a tag line or a mission statement, you better make it clear very early on why you are different from the thousands of other advisors out there.
"If you are in a situation where you are trying to sell a concept to a venture capitalist you best be persuasive that you are different and have a special idea that justifies a couple of millions of dollar of investment, " says Tragardh.
By bringing women into the job, you are bringing different skills and enhancing skills already there.
Last week the Boy Scouts sent an important signal to gay youth: You are not different.
"There was a little incident but it is an Olympic Games, you are in a different world and people are going to do things differently, " he said.
Indeed, view the same security at five different banks and you are liable to encounter five different valuations or risk assessments.
Knowing your dominant focus, you can now evaluate how well-suited you are motivationally to different kinds of careers, or different positions in your organization.
"You can see paintings, china and woodwork together -- you are not just visiting a museum, you are deep in a different century, " says Wilmotte.
Are you feeling different things when you work under each name?
If you talk to your colleagues in other parts of the country, are they seeing a very different situation than you are?
If you are transitioning to a different field, think about examples from your prior experiences that are applicable.
And so you have Latino communities that are very different from what you will find in California, Texas, or Florida, and it was deemed appropriate to see if we could partner with people locally to try to create and to stimulate that process so that these populations would be served.
Sure, you might lack the particular skill set, but you might be able to problem solve and trouble shoot because you see things through a different lens and you are standing back a bit.
But antibodies against flu viruses you've encountered in the past can't protect you from new influenza subtypes that are very different immunologically from what you had before.
Simon Calder, travel editor of The Independent, says it's hardly surprising when you consider that there are different grading systems in England, Scotland and Wales.
On the systemising quotient (SQ), which asks you how interested you are in systems of different kinds (maps, gadgets, car engines, forecasts, structures), men as a group score higher than women.
So what I want to ask you is do you think it's not true that the values are different, or do you resent the fact that people think that it is or talk to me a little bit, if you will?
There are six different income cutoffs at which you are phased out of the right to contribute or to roll over.
But, as in any business, you do have different functions depending upon which hat you are wearing.
You saw different ideas in the House, there are some different ideas in the Senate, different ideas on the other side of the aisle.
So there are a lot of different ways you can go, and of course there are lot of small caps that are moving as well, that are intriguing and interesting, and I do have some cloud information for people.
Of course there are tradeoffs when you leverage different platforms, and cloud computing is no different.
Trite as it may seem, the rich really are different from you and me.
If you loved Smash last year, you are not seeing a radically different show.
Retail is a strong player, but you are dealing with a very different consumer than the office consumer.
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It's a bit different if you are in Spain, and living just a few miles across the water.
The problem is that, as F Scott Fitzgerald might have said, the top one per cent are different from you and me.
So, you really are talking about even different kinds of Republicans, different kinds of Democrats, depending on what part of the state you're in.
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