General Mills' ( GIS - news - people ) Yoplait, and others followed.

FORBES: CMO Network

Yoplait, which targets women age 35 to 54, also aligns its business strategy with a pink cause-related branding strategy.

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International sales grew 55% as a result of Yoplait sales, and sales of snack foods also surged by 20% during the quarter.

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Otten was attracting big buyers like Yoplait and the Holsum Bakery chain.

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Will the defendants continue to fight these claims, or will they settle, as General Mills recently did in a case involving Yoplait yogurt?

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Quickly ringing up millions in sales, Dannon soon found itself angling for shelf space with a probiotic entry called YoPlus, from its chief competitor, General Mills' Yoplait, and others followed.

FORBES: Magazine Article

When I worked at General Mills, in the late 1970s, the company added the Yoplait brand to its portfolio, a move that seemed odd at the time, given the then-tiny market for yogurt.

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Yogurt is hot, and energy drink sales have been booming, so it seemed like a good bet by General Mills to try to bridge the categories with the launch of the Yoplait Vivant line, which featured fruit flavors along with tea and B vitamins.

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