Not surprisingly, however, a Grenache vineyard that will produce dense, tongue-blackening wine when pruned back to yield 3 or 4 tons per acre makes pale, character-free, generic plonk at 10 or 12 tons per acre.

FORBES: International Wine of Mystery

From La Maremma to Florence, every hilltop village has its own character and the lands that produce Chianti, Brunello and Montepulciano, also yield delicious specialties from wild boar to truffles.

BBC: Living in: wine regions

This quick process works well on two conditions: Team members stay in character and the rapid fire testing is done across a wide enough audience to yield meaningful insights.

FORBES: Customer-Centric Messaging Just in Time for Sales Kick Off