"Most people don't even know about this sport yet, " the 25-year-old told CNN.

CNN: Flying 'Parajet' takes off

So the UK's cosmopolitan stock market may yet deliver a healthy return to global investors this year - even if we don't see much in the way of growth here at home.

BBC: Solving the puzzle of rising markets

Some of the most provocative Super Bowl advertising this year was for movies that you can't even buy yet, you will have forgotten by the time you can (if not already), will have a half-life of only weeks or months and will not be commercial successes.

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Yet some economists think that even this is too little, given the strength of the economy until last year.

ECONOMIST: The budget: Boxed in | The

While Fiat is sticking by its goal to sell 50, 000 of the Mexican-built cars in North America this year, the new dealership network isn't even up and running yet.

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