And yes, it works as wonderfully as you want it to.

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The hip new e-mail app is an alternative interface for Gmail accounts (yes, it only works with Gmail).

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"Unequivocally, yes, I think it works, " said Frances Campbell, a senior scientist at the University of North Carolina at Chapel Hill.

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Yes, big data works because it injects fresh insights into the operation of a business.

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Yes, like its 3D printer brethren, it works a bit like a hot glue gun.

ENGADGET

Yes, because Coughlin works so hard for it himself, but more because he thinks they can achieve it.

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Yes, Denmark could work better, but that it works at all bearing the weight of its crushing tax burden is testament to the idea that national economies must be fitted to the culture.

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So yes, a great feature, but only when (and where) it works.

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Works so unbelievably well that it moves mountains, transforms brands and businesses, and yes wins awards.

FORBES: Creativity Sells.