The phone book company in question, Dex One, along with Super Media and the Yellow Pages Association took the city to court, challenging them under the first amendment.

FORBES: Yellow Pages: No More Waste on the Stoop

The Yellow Pages Association (also known as the Local Search Association), which is the trade organization for the phone book industry, counters that phone books are in fact made only from recycled paper and sawdust.

FORBES: Explainer: Why Do They Still Make Phone Books?

Using the Yellow Pages and the local trade association, Spinell has helped generate a list of prospects, and offers phone tips.

FORBES: All in the family