The phone book company in question, Dex One, along with Super Media and the Yellow Pages Association took the city to court, challenging them under the first amendment.
The yellow cabs get Hallier, chief executive of Show Media, all fired up because his outdoor ad company sells backlit ad displays on top of 3, 000 New York cabs--25% of all those on the street.
Wearing an impeccably fitted slate gray suit with a pale yellow tie, Blackwell looked over the heads of the assembled media through his rimless glasses and began without preamble.
Dex Media is an advertising company formed when the two main firms in the domestic yellow pages industry, SuperMedia (SPMD) and Dex One (DEXO), merged.