These include Veuve Cliquot Yellow Label, Taittinger Reserve Brut, Perrier Jouet Grand Brut, Pol Roger Reserve Brut, and so on.

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The yellow-footed wallaby of the Yellow Tail label inspired so many imitations (from Little Penguin to Black Swan) that a 2008 Nielsen study showed 18% of all new wine launches in the previous three years were "critter" brands.

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Soutter bought the Yellow Tail name, label and in-store marketing program off the shelf from the Adelaide design house Just Add Wine just after arriving from performing a post-mortem on Carramar in New York with W.J.

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The other surprise, a small presentation also at MILK Studios, was a label called Calla characterized by bold prints in geometric in neon yellow and purple. (It also smelled like a rose-filled winter garden inside, courtesy olfactory branding company 12.29.) The silk-screened slim-fit pants, cute above-the-knee dresses, and thick PVC heels worked well together with tiny T-shirt-cut tops and softly angled jackets.

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