"There are certain campaigns that have very distinctive artwork to break through, " he says, citing the bright yellow background and bus in Fox Searchlight's Little Miss Sunshine ads as example.

FORBES: Oscar's Old-World Marketing

This modest-sized restaurant in a 19th-century, pale-yellow frame house was purchased by chef Margaret Fox in 1977 as a kind of Chez Panisse North, a kitchen that gloried in the organic, the locally produced, the presentation of authentic flavors.

FORBES: Days of Wine and Redwoods