But in the case of men's professional tennis, Roger Federer, men's professional golf, Tiger Woods and professional football, the New England Patriots and Tom Brady, what you have is week-after-week, month-after-month, and, in fact, year-after-year, these guys who are so far above the competition that it's not a question of who's going to win.
"Last year we were seeing lots up and down the river, but this year after about a month searching up and down to see if they were still about, we still couldn't find them, " he said.
He led Gateshead to promotion last year but was then sacked after only a year in the job and just a month before the season started.
What you see over and over are reports of people sitting around the kitchen table night after night and month after month and year after year trying to think up an idea but never doing anything.
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In 1991, airline sales fell by 12%, year-on-year, in the first month of fighting and by about 7% in the eight months after the outbreak of war.
And just last month, a year after his arrest, Fai reported to federal prison.
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But month after month, and year after year, in spite of all the challenges, you all keep going, because you know that, for so many of our young people, the arts are not an extra.
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Mania started working with 65-year-old Smith and her husband Harvey after a six-month hiatus when his former boss lost his training license.
Indexes for expected prices, both paid and received, declined moderately, after reaching multi-year highs last month.
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And last month a parent was suspended for a year after an incident in San Diego.
Imagine if African American men and boys were committing mass shootings month after month, year after year.
Laptops, satellite navigation, electric toothbrushes and portable music players are all top rated in a list of most-used items, both in the first month after purchase and then over the year.
Bjorn is playing catch-up in the Ryder Cup race after being ill for over a month late last year and then missing five more weeks with a neck injury earlier this season.
West Ham returned to the Premier League this year, and are hoping to move into the Olympic Stadium after having been announced last month as the preferred bidder to take over the venue.
We were there and we reported the story day in and day out, week after week, month...year after year.
The team's second-leading scorer hit two game-winning shots in Anthony's absence and won the league's coveted Sixth Man of the Year award after a brilliant month of April.
The 30-year-old McDowell is full of confidence after winning the Wales Open earlier this month and fired six birdies to reach four under before his third bogey on his final hole trimmed his lead to two going into the weekend.
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And we will be back having the same stale arguments month after month, year after year, perhaps decade after decade, all while the danger of climate change grows until it is irreversible.
The 24-year-old signs on a two-year deal and is the second Australian to join this summer after Julian Salvi's arrival earlier in the month.
That would make it the second-largest IPO in Australia and New Zealand this year, after electricity producer Mighty River Power, which is due to list this month.
This came only a month after Verizon announced that it exceeded its year-end target of covering 400 markets and 250 million Americans with LTE.
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The 85-year-old Wade faced off against his former prime minister and protege after he failed to win a majority during last month's controversial election.
This month, after years of stellar growth, Lilly lowered earnings estimates for this year and said that next year there may even be a decline in earnings.
After his death in 1954, the company went on grinding out its books every month and every year out of its Bronx compound, with little competition, decade after decade.
ExxonMobil, long active operating gas stations in Colombia, decided last month to resume exploration there after a ten-year hiatus, in partnership with the Brazilian and Colombian state-owned oil companies.
You know the story: it's a new year, health and fitness are at the top of your resolutions list, then it all dies down after a month or two.
He suffered last year as President Obama put off a decision for month after month before agreeing to follow Gen McChrystal's (and Gen Petraeus's) advice about the way forward in Afghanistan.
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