Production of the material includes several stages: silk floss is spun into yarn by hand, with patterns added by hand-tying bundles of yarn before dyeing the yarn with indigo, then the silk is woven using a back-tension loom.

UNESCO: Culture

Cole Haan's ads, featuring tennis star Maria Sharapova, didn't mention Bionic Yarn or that the bag was made from a new, environmentally friendly material.

FORBES: Magazine Article