Both Yahoo and Electronic Arts know games and have the infrastructure to produce content.

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What is also apparent is that the integration between the two companies will be fairly tight, and visibility of Zynga games high on Yahoo.

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Instant access to the most popular apps and games, including TSUTAYA TV, Yahoo!

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"They're a partner, and a good one at that, " said Mike Kerns, Yahoo's vice president of social, games and personalization, in an interview.

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Other competitors include: companies developing Linux in software, Sony in games, Nokia in phones, Google and Yahoo!

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Yahoo wants to double its presence this summer during the Olympic Games in London, reports AP.

FORBES: Yahoo Doubles Up On Olympics

Levinsohn added that the yahoo Sports will have five times the video coverage of the previous games.

FORBES: Yahoo Doubles Up On Olympics

According to the report, Yahoo is sending 25 people from around the world to cover the Summer Games in London.

FORBES: Yahoo Doubles Up On Olympics

Yahoo Sports reports it had 32 million unique visitors and 254 million page views for the Vancouver Games.

FORBES: Yahoo Doubles Up On Olympics

Yahoo ( YHOO) made a splash in May when it announced a deal to host Zynga games on its site.

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Most go for the "try and buy" model, distributing their games through portals, such as RealArcade and Big Fish, or sites affiliated with AOL, Yahoo!

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